Brand management is more than simply selecting a name or symbol for a product or service. We recognize that a strong brand identity is one of the most valuable assets a business can have and our expertise in all areas of trademark law provides guidance from initial selection of a mark to enforcement against infringers.
In addition to domain name counseling, monitoring and enforcement, the Harris Firm provides comprehensive brand management counseling, including:
- Developing a mark
- Searching and clearing the proposed mark
- Securing exclusive rights in the mark through proper usage and federal registration with the U.S. Trademark Office
- Management and protection of trademark portfolios worldwide utilizing an extensive network of foreign associates
- Ongoing managing and monitoring efforts to protect the name from improper usage and infringement by others
- Litigation in both federal and state courts, as well as disputes before the Trademark Trial and Appeal Board of the U.S. Trademark Office
- Licensing and distribution agreements